Superdry Clothing Busts Down the Door
p The United Kingdom is widely considered a leader in the fashion industry . But, the street wear industry seems to have become increasingly stale, plagued with the same old fashion of taking a bog standard garment and plastering it with branding. We can expect this to change . A few years back, Superdry opened its first ever store, in London . Superdry is now a publicly traded company with fantastic stock value. So what stands out about a href=http://www.nucleus-online.com/superdry/ target=_blankSuperdry clothing/a? /p
pI think itrsquo;s down to Superdry clothing having a core approach, a much better idea of what we think is of value in clothes . Defining a href=http://www.nucleus-online.com target=_blankstreet wear/a is difficult ; itrsquo;s chiefly because itrsquo;s the people who define it, there are just so many nuances. Bottom line, street wear is a very broad category used to describe clothing which provides an alternative to more mainstream pop-culture brands; it is a distinctive style of fashion. Individuality being is key component./p
pInstead of conforming to contemporaneous fashions, young entrepreneurs put their own ideas onto custom t-shirts, sweatshirts, and hats for themselves and their friends. To a large extent that natural process is still going on but is hidden deeper underground. With roots in skateboarding and the lsquo;skate wearrsquo; of the eighties, street wear became adopted as an urban fashion and has since grownup into the massive international industry it is now./p
pInteresting then, since the industry started because people were tired of the same old irksome look, that itrsquo;s become as stagnant as the fashions it once rebelled against. Could this be down to the influence of the mega-brands with more focus on profits over individuality? Thatrsquo;s exactly what I have been thinking for quite some time. The industry is now so big that itrsquo;s attracted the attention of big business. The creativeness is still there Irsquo;m sure, itrsquo;s just that those still defining it are hard to see past the enormity of the larger fashion labels./p
p What a joy it is to have found Superdry clothing . Finally, a brand with a clear and distinctive look. One that can stand up to the big names in the clothes industry . One that I want to second. My only concern is, now theyrsquo;ve become a public company, will they ultimately end up going the same way as other fashion icons ? I surely hope not. What exactly is it I like about the clothes? Itrsquo;s that Superdry clothing provides a good mix inside its ever growing clothing range; a happy balance where the branding is not in your face, the clothes speak for themselves and itrsquo;s the clothes that define the brand not the logo./p
pIve been waiting a long time for a brand to actually deliver this. Irsquo;ve outgrown the plain (cheap) cotton tee with a massive printed logo. I want something fashionable and smart, and I want quality materials. And I donrsquo;t want to look like a walking billboard. Itrsquo;s about damn time then, that someone like Julian Dunkerton, co-founder of the Superdry clothing company, stepped up to the plate and brought street wear back to its senses. We can only hope that more labels find their way back to their roots./p
