ECPM and How it Can Help You Monetize

eCPM refers to ‘Effective Cost per Mile’, that is, how much you are having to pay in order to run your pay per click or similar cost-per-action campaigns. When you are running a campaign of such kind, your eCPM may often vary on a daily basis. Knowledge of the reasons for this kind of variation can greatly improve the mileage of your campaign, and help you monetize it better.

More: continued here